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Exhibition World Bahrain, 2023

E-ZONE: Marketing & PR

BIDEC Off-Site Activities

E-ZONE: Marketing & PR

Below you should find all the information you need to promote your presence at BIDEC 2021. If you need any further assistance please do not hesitate to contact the marketing team:

Mike Soper
Head of Marketing
T: +971 (0) 4 4356101
M: +971 50 653 6382
E: mike.soper@clarionevents.com
Amy Byrne
Marketing Manager
T: +971 (0) 4 4356101
M: +971 58 582 6679
E: amy.byrne@clarionevents.com


Your online company profile is your opportunity to grab the attention of attendees prior to the event opening. All information will be displayed on the exhibitor list on the website and in the show guide at the event.

Edit company profile


Exhibitors who make their own efforts to promote their presence at exhibitions will increase the level of response they receive from visitors. Here is a list of complimentary marketing initiatives to boost your exposure at BIDEC 2021:

Show Logo: A high-res show logo can be sent to you for you to include on any promotional material you send out.

Web Banners: We can provide you with a range of BIDEC web banners to be used on websites, blogs, social media and eshots to promote the show. Just let us know what size you require. Alternatively, you can download the standard size banners below.

Personalised Digital Invites: We can design a personalised PDF invitation from your company that you can send to your clients.

Email Marketing: We can design a BIDEC branded, personalised eshot for you to send out to your database/clients.

Email Signature: A personalised email signature can be designed for you to use.

Social Media: Please send any photographs or videos with a caption and if newsworthy we will guarantee to feature this on our social media accounts across Facebook, Twitter and Instagram.

PR: If you have any relevant press releases, captioned photographs and other relevant information you can upload them to the E-Zone, and you can also send any newsworthy stories to marketing@bahraindefence.com which could be included in any pre-exhibition publicity material.

All of the above are complimentary and will alert customers and potential clients of your presence at the event and ultimately help drive visitors to your stand. Contact amy.byrne@clarionevents.com to find out more about any of the above marketing initiatives.

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Please note that PR Agency staff are not eligible for Press Badges and will not be granted access to the show, or the press centre as media. If you work with a PR Agency and would like their staff to attend, then please ensure that they are provided with exhibitor passes from your allocation, or they can register as visitors.

A list of media who have preregistered to attend will be available to exhibitors and their PR agencies as the event draws closer. Please contact marketing@bahraindefence.com to request this.


The Media Centre will be available to Media badge holders only.

Please note: Media badges are strictly limited to members of the media e.g. Publishers, Editors,

Journalists, Photographers & Broadcasters. Applicants will be required to supply accreditation details before an application is confirmed. Non-editorial staff (e.g. Sales, Marketing, Advertising, PR agency staff) do not qualify for press badges and should be provided for under your exhibitor pass allocation or register as a trade visitor to attend. The Media Centre will be fully operational throughout the exhibition and will have WIFI and printing facilities.


BIDEC will feature a mobile application, open to all visitors and exhibitors. The app will include the exhibitor list, floor plan and agenda. Inclusion in the app is completely free for exhibitors and your exhibitor profile will feed directly from the website.

There are a number of sponsorship and promotional opportunities on the app. Contact ahmed.jarakji@clarionevents.com to find out more.

The app will also feature the Delegation Management System, allowing exhibitors to login and select which VIP Delegations they would like to meet. For more information about the VIP Delegation system click here



Army RecognitionThe online show daily will be produced by Army Recognition, with regular news and videos posted throughout the show. 

Please contact Alain Servaes at aservaes@armyrecognition.com to be included. 


Event Guides Logo

We are delighted to introduce you to Event Guides Limited, our Official Show Publications partner.

Event Guides Limited will publish the Official Show Preview, the Show Guide and Pocket Guide.

Designed to help you influence the purchasing decisions of visitors, the Official Show Publications provide an opportunity for exhibitors to create a powerful brand presence before, during and after the event.

By advertising in the Official Show Publications, you can be certain that your promotional efforts are directed through the correct, authorised channels and that your advertising will be seen by our visitors.

Exhibitors may be contacted by Event Guides Limited, regarding their complimentary profile entry into the Official Show Guide, as well as other editorial opportunities.

You can also discuss the marketing opportunities available by getting in touch with Jody Bates on +44 (0)1228 541200 or email jody.bates@eventguides.co.uk.

Sharing Exhibitors: please note that sharing exhibitors are not entitled to a 2nd free Show Guide entry; however additional entries can be purchased at a cost of $500 per entry. Orders can be placed by contacting ahmed.jarakji@clarionevents.com.


Increase your visibility at the show and drive visitors to your stand. A host of sponsorship opportunities exist around BIDEC, with ideas and packages to fit every budget. Choose from signage and banners inside and outside the venue, registration messages, mailer sponsorship, conference sponsorship as well as high visibility online with web banners and email advertising. Contact Ahmed Jarakji for more information on what’s available: ahmed.jarakji@clarionevents.com.